I am doing all the music things at the moment and it feels great! My second album comes out on the first of July, my third EP comes out a month later, I’m currently working on mixes for a few different songs, and I’ve now sung with rock choir in 2 different parades (I have my fourth rock choir gig in my hometown on Sunday)!
I originally intended to release my second album last year, if I recall correctly, but it got held up. This means I’m in the slightly surreal position of being better at mixing now than I was when I originally produced the album. I can hear how I would mix parts of it differently today, because good audio production is one of those things you only learn through a lot of practise and listening. I suspect my second EP is better mixed than my second album because of that, but I’m quietly hoping that no one will notice.
Either way, I’ll be over the moon to finally get it out there. I was originally going to excitedly post about my album on all platforms, especially since I’ve talked about the making of my UX song on LinkedIn in the past, but I’m a little hesitant about the reception of that particular song when I’m about to start a new UX role. I may hold off on that bit of marketing just to be on the safe side. All other social media platforms are fair game though!
The crappy free site I use to distribute my tracks to streaming platforms has built a few marketing tools. The only one that interests me is the one that allows me to generate a presave link for upcoming releases AKA a way people can save my music to their Spotify account, for example, in advance of the official release date. The release will then autoplop into their music feed and notify them of its existence when it is out. That’s my understanding of it, anyway.
I’m crap at self-promotion but I feel like I should try a bit more with something like this. A second album feels like a milestone to me, especially when it’s got 14 tracks in it (I don’t skimp on the tunes). This does mean, however, that I need to come up with things to talk about in the lead up to the release. I should attempt to generate hype on Instagram and all that. I could do a bit of behind the scenes info, a quick trivia quiz on how many of the 14 songs are about work, and whatever else I can think of. Maybe find some way to collaborate with my creative friends for ideas and reach – we shall see.
First things first, I need to come up with a music description for my album that can go with the presave link. I’ve already enlisted my guitar teacher (who was once a journalist) friend’s help in polishing that, because it’s fucking difficult to sum up such a random collection of songs shunted into one album.
My second album covers my usual breadth of: pop-rock, folk, trance and at least one random experimental thing I don’t know the genre of. There’s a reason I decided to tag the overarching album as “singer-songwriter” and “alternative”. I don’t know how else to sum up my genre hopping. It’ll be interesting to see how it goes down with listeners.